The new Bota of Boulder website and ecommerce store was launched the first week in April 2011. Bota has been making bota bags since 1972 and is the maker of the Outback Water Filtration system. I had the pleasure of working for Bota back in 2001 as a employee and again in 2011 as their website developer. The design is eco-themed reflecting their values and sustainable production practices.

The background element rotates based on the season, showcasing the beautiful scenery in the Colorado Rocky Mountains where Bota is located. The site also features an interactive visual search to find a local retailer using a map of the United States.