North Star Food and Beverage Associates were founded by two of the industry’s most experienced and well respected members in the amusement and theme park concessions business. They had a website but it suffered from some common problems that are associated with older designs. These included no direct access to specific pages via URL, poor search engine optimization, and not being viewable on modern hand held devices like an iPhone, iPad, or Droid.

By using Tree Top Web Design, a Santa Cruz web design firm we were able to meet with North Star one on one to gain a better understanding of how their Food and Beverage consulting business operates, how they find new clients, and then advise on the best way to use web based technology to access their potential client base.

The result was a highly optimized website that provides for increased search engine visibility, uses imagery to visually represent their niche market, and a robust testimonials component. In this business as in most word of mouth recommendations are king.