We humans spend a lot of time contemplating the purpose of all kinds of things but, as a business owner contemplating a new or redesigned website, the purpose of your website is the first and most important decision you can make.

Research shows that users are easily frustrated when they can’t quickly figure out how to complete task or find information on a website. While many elements go into making a website work, it all must begin with a Purpose. If the purpose of your website is unclear in your mind it will be unclear to your designer and ultimately unclear to your customer.

How often should you contact your clients to remind them of your goods or services? This is debatable but Oscar Wilde summed it up the best when he said...

“The only thing worse than being talked about is not being talked about.”

Today, email marketing and email newsletters provide one of the best and least expensive means of staying in touch with your current and potential clients.

As a small business owner you know that your website is an important tool for communicating with your current and potential clients and that is why you have invested in making sure your website looks great, is functional and easy to use. This is a great first step in maximizing your use of the web to help your small business grow BUT there is a very important next step that is often times overlooked by small business owners.

In the first blog segment on generating content for your website we offered a few simple tips for written content. In this segment we will discuss getting great visual content.

Part II – Photographic Content

Websites are a visual medium and a picture truly does say a thousand words. Whether those are good words that actually say what you want to say about your business is another story!

You have just made the decision to take a digital leap and bring your business online, but how do you represent your product or service clearly and effectively within a website?

In the next two blogs we will offer a few tips on how to generate website content for your new or existing business.

Part I – Written Content