As a business owner, keeping your website investment and online data safe is a top priority. However, this can sometimes prove to be a difficult task. One does not have to look too far in order to see examples of devastating security breaches (eg. the Heartbleed bug, Target credit card data leak). In fact, according to the online security firm Sophos Labs1, approximately 30,000 new websites per day are identified as distributing spam or malicious code. Most of these are small business websites that have been hacked and turned into malware distribution zombies. But fear not as there are some basic steps all website owners can take in order to keep their site and online data safe and help prevent becoming a hacking statistic.
For most businesses having a smooth running website that performs well in search engines is imperative. A well running website not only helps current customers find you but will generate new business and often sets the first impression a potential client will get of your business. Your business website is a directory, information resource, advertising department and sales team wrapped up in one and is available to current and prospective customers 24/7/365. Here are 5 simple things you can do to keep your all-important website running smoothly.
As a business and website owner you are most likely inundated with companies trying to sell SEO (search engine optimization) services via email and telemarketing. In this post we dissect the two sets of users who are trying to find your business online and summarize the importance of SEO for each case, helping you decide what is right for your business website.
There are two distinct sets of user groups who use search engines like Google to find out more about you and your business. As a business owner it’s important that your website places well in Google for searches performed by both user groups in order to retain current clients and to capture new business leads and sales.
This past week Tree Top Web Design proudly sponsored the Santa Cruz Sunrise Rotary’s 27th Annual Youth Scholarship Golf Tournament. Corresponding to one of warmest days of the year our staff was setup at Delaveaga Golf Course on hole number 5 to greet this year’s 100 tournament participants. Besides helping cool golfers down with ice cold refreshments we were also providing free website audit reports.
We humans spend a lot of time contemplating the purpose of all kinds of things but, as a business owner contemplating a new or redesigned website, the purpose of your website is the first and most important decision you can make.
Research shows that users are easily frustrated when they can’t quickly figure out how to complete task or find information on a website. While many elements go into making a website work, it all must begin with a Purpose. If the purpose of your website is unclear in your mind it will be unclear to your designer and ultimately unclear to your customer.
How often should you contact your clients to remind them of your goods or services? This is debatable but Oscar Wilde summed it up the best when he said...
“The only thing worse than being talked about is not being talked about.”
Today, email marketing and email newsletters provide one of the best and least expensive means of staying in touch with your current and potential clients.