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Tree Top Web Design Blog

Helping business owners get the most out of their website.
Written by: Ross McClenahan

You Do Not Need to Understand Everything in Google Analytics

If you have ever logged into Google Analytics and felt immediately lost, you are not alone. Website analytics tools have become more powerful over the years, but that power comes with complexity that most small business owners do not need.

Written by: Ross McClenahan

Your Contact Page Is a Conversion Page

Most business owners treat their contact page as an afterthought. A form, a phone number, maybe an address. Done. But your contact page design directly affects whether visitors actually reach out or leave your site without a word.

Think about what your contact page really is: it is the final step between someone deciding they are interested and actually becoming a lead. Every other page on your site is designed to build trust and guide visitors toward action. If the page where that action happens is confusing, incomplete, or uninspiring, you are losing people at the finish line.

Written by: Ross McClenahan

Why Google Cares About Fresh Content

Google wants to show searchers the most relevant, accurate results. When your website hasn't been updated in 2 years, it signals that the information may be outdated. Fresh content is one of the most practical SEO levers a small business can pull. It tells Google your site is active, maintained, and worth crawling regularly.

Written by: Ross McClenahan

How to Tell If Your Website Has Been Hacked

Most business owners do not find out their site was hacked because someone told them. They find out because a customer mentions something weird, Google puts a warning on their search listing, or their WordPress dashboard starts doing things it should not be doing. Whether your site runs on WordPress, Joomla, or another platform, a hacked website looks roughly the same from the outside.

Written by: Ross McClenahan

The Problem with Relying on Automated Accessibility Testing

If you have ever run your website through a free accessibility checker, you probably got one of two results: a long list of errors that felt overwhelming, or a clean report that made you think everything was fine. Both can be misleading.