Google has recently announced significant changes to its search algorithm for the ranking of mobile search results. This change will take effect on April 21, 2015. Whether your website has certain mobile friendly elements will now hold more weight in Google’s search engine algorithm. How much will mobile rankings be impacted?
During a March 2015 Search Marketing Expo in Munich Google said that this 4/21/15 change will be bigger than the Panda and Penguin updates (1). As the number of people using mobile devices to access the internet continues to grow, this update is designed to help users discover more mobile-friendly content.
Hotel Property Website
Online Booking Engine Integration
Manages Both Hotel & Event Business
Responsive/ Mobile Friendly
The Inn At Pasatiempo was exploring ways to drive more traffic to their Santa Cruz website and place higher in local search results. Their previous SEO and website maintenance company had made efforts in this direction but was missing the mark. After some in-depth SEO research and analysis of their current website Tree Top Wed Design developed a new online marketing strategy for their hotel along with a set of milestones to measure success.
As a business owner, keeping your website investment and online data safe is a top priority. However, this can sometimes prove to be a difficult task. One does not have to look too far in order to see examples of devastating security breaches (eg. the Heartbleed bug, Target credit card data leak). In fact, according to the online security firm Sophos Labs1, approximately 30,000 new websites per day are identified as distributing spam or malicious code. Most of these are small business websites that have been hacked and turned into malware distribution zombies. But fear not as there are some basic steps all website owners can take in order to keep their site and online data safe and help prevent becoming a hacking statistic.
For most businesses having a smooth running website that performs well in search engines is imperative. A well running website not only helps current customers find you but will generate new business and often sets the first impression a potential client will get of your business. Your business website is a directory, information resource, advertising department and sales team wrapped up in one and is available to current and prospective customers 24/7/365. Here are 5 simple things you can do to keep your all-important website running smoothly.
Law Offices Website
Promoting Conservatorships & Guardianships
Responsive/ Mobile Friendly
Search Engine Optimized From Domain Up
The e-California Conservatorships website was designed specifically to promote conservatorship and guardianship services for a local Santa Cruz law firm. It utilizes a clean and contemporary design and is built using a 100% responsive framework making it viewable across all mobile devices. There is a lead capture form on the website aimed at bringing in warm leads from prospective clients who are interested in conservatorship and guardianship services.
Workshop & Event Calendar
Integrated Photo & Video Blog
Automated Social Media Publishing
When the iconic downtown Santa Cruz retailer Camouflage selected Tree Top Web Design as their Santa Cruz Web Design partner we were genuinely thrilled! Working with the store owner and staff we came up with a new website design that was simple but elegant and supported our goals of providing information about their brick and mortar store while at the same time promoting their new eCommerce portal.