Displaying items by Blog Tag: #website redesign

Most of the website design mistakes people talk about are the obvious ones. Slow load times, a site that's impossible to use on a phone, a contact form that doesn't send anywhere. We covered the obvious five here, and if any of those sound familiar, start there.

But here's what I've noticed after working on hundreds of small business websites: the sites I get called about aren't usually broken. They load fine. They look decent. Nothing is on fire. They're just not producing calls or inquiries, and the owner can't figure out why.

I have built websites for small businesses in Santa Cruz since 2011. In that time, we have quoted thousands of projects, and a common piece of feedback is some version of "I found someone who will do it for $500." Sometimes that is the right call. Sometimes it ends up costing more than the “more expensive” option would have.

The price in the proposal is not the cost of a website. The cost is what you spend over the next two or three years in time, lost business, and rebuilding what should have been done right the first time.  

Redesign vs. Refresh: What Is the Difference?

These two terms get used interchangeably, but they are very different projects with very different price tags.

A website refresh updates the look and content of your existing site without changing the underlying platform or structure. Think of it like repainting a house and updating the furniture. The foundation stays the same.