Crystal Blue Plumbing by Tree Top Web Design

June 28, 2012

Crystal Blue Plumbing

Written by Ross McClenahan

Crystal Blue Plumbing

CrystalBluePlumbing.com

Heating, Air, & Plumbing Site

Mobile Device Ready

Social Media Branding

SEO & Service Area Landing Pages

Crystal Blue Plumbing, Heating & Air located in the greater Sacramento, CA area are experts at what they do and they wanted their website to reflect their expertise. As with many businesses they already had a website which had previously undergone several renovations under the direction of several different webmasters. However, they were still not getting the desired results. Working one on one with owner Tim Sjobeck we came up with a new design, layout, and website content plan that united with his business goals under a single creative vision.

The plumbing and HVAC industry is incredibly competitive and it can be difficult to place well in Google’s local searches. Crystal Blue did their homework and realized how important it was for them to engage in good SEO practices, Social Media, and Email Marketing. Our staff here at Santa Cruz Web Design firm Tree Top Web Design went to work.

Their new website has a Google/ AdWords landing page for each of their 10 service areas, comprehensive keyword & meta tag placement, and smart cross page links.

We graphically branded their Google Places, Google+, Facebook, Twitter, and YouTube pages and added a “review us” link box to their site providing visitors an easy way to publically review their services at the social media outlet of their choice.

Click for full image An email marketing campaign was also established in the form of a monthly newsletter that contains discounts for subscribers only and utilizes a custom branded newsletter template.