We believe that finding your online purpose is so important in fact, that we suggest taking some time to pour a nice cup of coffee, sit back and take a deep breath, and do some good old fashioned business soul searching – before you dive into your website design process. Of course, a good web designer can – and should - help you find your purpose as well.
Here are FOUR simple questions to get you started as you seek your higher website purpose.
- If a visitor could only do one thing on your website what would it be?
- In one short sentence, what is your message? What do you want a visitor to know when they leave your site?
- What is the most important emotion you want someone to feel when they first visit your site?
- When a visitor leaves your site, what action do you want them to take? E.g. visit your brick and mortar store? Visit again to buy another item? Tell their friends about you?
Luckily, finding your higher website purpose is a lot easier than finding life’s purpose and by answering these straightforward questions, you will be well on the road to a great website!!!