Since beginning its “HTTPS Everywhere” campaign last year, Google has been testing the use of HTTPS in their search ranking algorithms and they have seen positive results. Thus, Google has announced that they are now taking into account in their search engine rankings whether a website uses HTTPS or not Google indicates that at this point, the HTTPS signal affects fewer than 1% of global queries, for now. It is anticipated that Google will begin to strengthen this ranking signal over time, as they are encouraging all website owners to switch from HTTP to HTTPS “to keep everyone safe on the web.”
If you own a website and are looking to make it more secure, want to get a jump-start, or just want more information on this recent announcement from Google, we are here to help. Please contact us at (831) 425-4505 and we are more than happy to answer your questions.