For most businesses having a smooth running website that performs well in search engines is imperative. A well running website not only helps current customers find you but will generate new business and often sets the first impression a potential client will get of your business. Your business website is a directory, information resource, advertising department and sales team wrapped up in one and is available to current and prospective customers 24/7/365. Here are 5 simple things you can do to keep your all-important website running smoothly.
As a business and website owner you are most likely inundated with companies trying to sell SEO (search engine optimization) services via email and telemarketing. In this post we dissect the two sets of users who are trying to find your business online and summarize the importance of SEO for each case, helping you decide what is right for your business website.
There are two distinct sets of user groups who use search engines like Google to find out more about you and your business. As a business owner it’s important that your website places well in Google for searches performed by both user groups in order to retain current clients and to capture new business leads and sales.
We humans spend a lot of time contemplating the purpose of all kinds of things but, as a business owner contemplating a new or redesigned website, the purpose of your website is the first and most important decision you can make.
Research shows that users are easily frustrated when they can’t quickly figure out how to complete task or find information on a website. While many elements go into making a website work, it all must begin with a Purpose. If the purpose of your website is unclear in your mind it will be unclear to your designer and ultimately unclear to your customer.
How often should you contact your clients to remind them of your goods or services? This is debatable but Oscar Wilde summed it up the best when he said...
“The only thing worse than being talked about is not being talked about.”
Today, email marketing and email newsletters provide one of the best and least expensive means of staying in touch with your current and potential clients.
As a small business owner you know that your website is an important tool for communicating with your current and potential clients and that is why you have invested in making sure your website looks great, is functional and easy to use. This is a great first step in maximizing your use of the web to help your small business grow BUT there is a very important next step that is often times overlooked by small business owners.
In the first blog segment on generating content for your website we offered a few simple tips for written content. In this segment we will discuss getting great visual content.
Websites are a visual medium and a picture truly does say a thousand words. Whether those are good words that actually say what you want to say about your business is another story!
You have just made the decision to take a digital leap and bring your business online, but how do you represent your product or service clearly and effectively within a website?
In the next two blogs we will offer a few tips on how to generate website content for your new or existing business.