dyi website designEureka! Since the upsurge and continued enhancement of content management systems like Joomla! and WordPress, individuals and businesses are now more than ever in a position to create and maintain their own websites. This is great news for small and medium size business owners who can gain access to the important tools of the online marketplace to enhance their business without the need for specialized coders or programmers. But hold onto your chair for just a minute before you decide to jump in without the assistance of a web design company! Maintaining your own website is often a lot more complicated and time consuming than most people initially assume.

ipad mockup blogGoogle has recently announced significant changes to its search algorithm for the ranking of mobile search results. This change will take effect on April 21, 2015. Whether your website has certain mobile friendly elements will now hold more weight in Google’s search engine algorithm. How much will mobile rankings be impacted?

During a March 2015 Search Marketing Expo in Munich Google said that this 4/21/15 change will be bigger than the Panda and Penguin updates (1). As the number of people using mobile devices to access the internet continues to grow, this update is designed to help users discover more mobile-friendly content.

Inn At Pasatiempo

Inn At Pasatiempo

InnAtPasatiempo.com

  Hotel Property Website

  Online Booking Engine Integration

  Manages Both Hotel & Event Business

  Responsive/ Mobile Friendly

 

 

The Inn At Pasatiempo was exploring ways to drive more traffic to their Santa Cruz website and place higher in local search results. Their previous SEO and website maintenance company had made efforts in this direction but was missing the mark. After some in-depth SEO research and analysis of their current website Tree Top Wed Design developed a new online marketing strategy for their hotel along with a set of milestones to measure success.

web-security-tipsAs a business owner, keeping your website investment and online data safe is a top priority. However, this can sometimes prove to be a difficult task. One does not have to look too far in order to see examples of devastating security breaches (eg. the Heartbleed bug, Target credit card data leak). In fact, according to the online security firm Sophos Labs1, approximately 30,000 new websites per day are identified as distributing spam or malicious code. Most of these are small business websites that have been hacked and turned into malware distribution zombies. But fear not as there are some basic steps all website owners can take in order to keep their site and online data safe and help prevent becoming a hacking statistic.

5-simple-thingsFor most businesses having a smooth running website that performs well in search engines is imperative. A well running website not only helps current customers find you but will generate new business and often sets the first impression a potential client will get of your business. Your business website is a directory, information resource, advertising department and sales team wrapped up in one and is available to current and prospective customers 24/7/365. Here are 5 simple things you can do to keep your all-important website running smoothly.

ttwd-tentAs a business and website owner you are most likely inundated with companies trying to sell SEO (search engine optimization) services via email and telemarketing. In this post we dissect the two sets of users who are trying to find your business online and summarize the importance of SEO for each case, helping you decide what is right for your business website.

There are two distinct sets of user groups who use search engines like Google to find out more about you and your business. As a business owner it’s important that your website places well in Google for searches performed by both user groups in order to retain current clients and to capture new business leads and sales.

designing

We humans spend a lot of time contemplating the purpose of all kinds of things but, as a business owner contemplating a new or redesigned website, the purpose of your website is the first and most important decision you can make.

Research shows that users are easily frustrated when they can’t quickly figure out how to complete task or find information on a website. While many elements go into making a website work, it all must begin with a Purpose. If the purpose of your website is unclear in your mind it will be unclear to your designer and ultimately unclear to your customer.

field-of-dreams

As a small business owner you know that your website is an important tool for communicating with your current and potential clients and that is why you have invested in making sure your website looks great, is functional and easy to use. This is a great first step in maximizing your use of the web to help your small business grow BUT there is a very important next step that is often times overlooked by small business owners.

photo-lens

In the first blog segment on generating content for your website we offered a few simple tips for written content. In this segment we will discuss getting great visual content.

Part II – Photographic Content

Websites are a visual medium and a picture truly does say a thousand words. Whether those are good words that actually say what you want to say about your business is another story!

content-writing

You have just made the decision to take a digital leap and bring your business online, but how do you represent your product or service clearly and effectively within a website?

In the next two blogs we will offer a few tips on how to generate website content for your new or existing business.

Part I – Written Content

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